Delivering the Latest Research and Tips Sign up for The Researcher, my newsletter where I break down research best practices, innovative strategies and insight into the latest research and data Email Address Sign Up Thank you! Keep an eye out each Friday morning for The Friday Read. Kristen Lightner 6/10/25 Kristen Lightner 6/10/25 Customer Micro-Trends: The Secret to Accelerating Your Revenue Growth Read More Kristen Lightner 5/8/25 Kristen Lightner 5/8/25 Frugal but Picky: How Customers Are Redefining Value Read More Kristen Lightner 4/8/25 Kristen Lightner 4/8/25 How Companies are Navigating Tariffs Right Now Read More Kristen Lightner 3/10/25 Kristen Lightner 3/10/25 5 Ways to Know Your Customer Better Read More Kristen Lightner 2/6/25 Kristen Lightner 2/6/25 Competitive Playbook: Lessons from Industry Leaders Read More Kristen Lightner 1/9/25 Kristen Lightner 1/9/25 What Your Customers Really Want Read More Kristen Lightner 11/13/24 Kristen Lightner 11/13/24 Understanding Your Customer with Demographics Read More Kristen Lightner 9/19/24 Kristen Lightner 9/19/24 How to Easily Create Customer Personas Read More Kristen Lightner 8/28/24 Kristen Lightner 8/28/24 How to Create Surveys Using Free Online Tools Read More Kristen Lightner 8/7/24 Kristen Lightner 8/7/24 Can't Find Your Competitor's Pricing? Here's My Trick Read More Kristen Lightner 7/11/24 Kristen Lightner 7/11/24 The Basics of SWOT Analysis to Supercharge Your Businesses Read More Kristen Lightner 6/6/24 Kristen Lightner 6/6/24 What You Can Learn from Amazon's Competitive Research Tactics Read More Kristen Lightner 5/23/24 Kristen Lightner 5/23/24 How to Continuously Monitor Market Trends Read More Kristen Lightner 5/9/24 Kristen Lightner 5/9/24 The Green Revolution: What it Means for Your Business Read More Kristen Lightner 4/25/24 Kristen Lightner 4/25/24 The Secrets to Finding Critical Data Read More Kristen Lightner 3/29/24 Kristen Lightner 3/29/24 A How-To Guide for Customer Surveys Read More Kristen Lightner 3/15/24 Kristen Lightner 3/15/24 How Benchmarking Can Take Your Business to the Next Level Read More Kristen Lightner 3/1/24 Kristen Lightner 3/1/24 How to Identify New Competitors Read More Kristen Lightner 2/9/24 Kristen Lightner 2/9/24 Quick Guide: Competitive Reviews Read More Kristen Lightner 3/11/19 Kristen Lightner 3/11/19 The Secret to Predicting Trends in Any Industry Read More Older Posts
Kristen Lightner 6/10/25 Kristen Lightner 6/10/25 Customer Micro-Trends: The Secret to Accelerating Your Revenue Growth Read More
Kristen Lightner 5/8/25 Kristen Lightner 5/8/25 Frugal but Picky: How Customers Are Redefining Value Read More
Kristen Lightner 4/8/25 Kristen Lightner 4/8/25 How Companies are Navigating Tariffs Right Now Read More
Kristen Lightner 2/6/25 Kristen Lightner 2/6/25 Competitive Playbook: Lessons from Industry Leaders Read More
Kristen Lightner 11/13/24 Kristen Lightner 11/13/24 Understanding Your Customer with Demographics Read More
Kristen Lightner 8/28/24 Kristen Lightner 8/28/24 How to Create Surveys Using Free Online Tools Read More
Kristen Lightner 8/7/24 Kristen Lightner 8/7/24 Can't Find Your Competitor's Pricing? Here's My Trick Read More
Kristen Lightner 7/11/24 Kristen Lightner 7/11/24 The Basics of SWOT Analysis to Supercharge Your Businesses Read More
Kristen Lightner 6/6/24 Kristen Lightner 6/6/24 What You Can Learn from Amazon's Competitive Research Tactics Read More
Kristen Lightner 5/23/24 Kristen Lightner 5/23/24 How to Continuously Monitor Market Trends Read More
Kristen Lightner 5/9/24 Kristen Lightner 5/9/24 The Green Revolution: What it Means for Your Business Read More
Kristen Lightner 3/15/24 Kristen Lightner 3/15/24 How Benchmarking Can Take Your Business to the Next Level Read More
Kristen Lightner 3/11/19 Kristen Lightner 3/11/19 The Secret to Predicting Trends in Any Industry Read More
